Showcase
Spike The Mist Ad & Social Campaign
Based on the Stephen King novel and film of the same name, “The Mist” on Spike is about a strange mist that rolls into an unsuspecting town, affecting peoples’ sanity and relationships. They must work together to maintain the rules of society while battling whatever mayhem this mist will bring.
Spike wanted to convey how much the mist could affect the people it comes in contact with. It was our job to design and build the creative that would showcase this best. We did this by creating takeovers that would have movable mist to roll over banners and change the image or video to reveal the mist’s mind-altering affects.
Banners will run across Rolling Stone, NY Magazine, Wired, The Hollywood Reporter, Uproxx, and many more.
In addition to the banners, TVG produced some social creative assets to help promote the show on Spike’s social media channels. The content included a couple of Instagram videos that disrupted the Instagram experience and created a unique effect on the platform. We also put together some cinemagraphs with floating mist over still character photography. Check it out below!
SHOWCASE LINKS (DigAd)
Rolling Stone Hover Sync Homepage Takeover
NYMag Welcome to Bridgeville Takeover
The Hollywood Reporter TV Channel Takeover
IMDb Homepage Takeover
Deadline Skin
SHOWCASE LINKS (Social)
