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FHE Shut In Social Campaign
Shut In is a horror movie starring Naomi Watts as a child psychologist, Charlie Heaton as the bedridden stepson she cares for, and Jacob Tremblay as one of her troubled patients.
Fox Home Entertainment asked us to create a social campaign for Shut In’s home release that played up the film’s cast and scares. Along with GIFs and copy focusing on each of the three main characters, two other notable pieces of creative were a creepy GIF where the film’s tagline materialized out of steam and a video that played on Facebook UI elements to jolt users as they scrolled through their feeds.
You can find our creative on the Shut In Facebook and Instagram, as well as social channels for other Fox properties such as Woman In Black and The Disappointments Room.
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